Let’s Raise Our Expectations of Data Quality

Why is it that we are perfectly comfortable returning an item to a retailer due to a small, cosmetic blemish, but then go into work the next day and correct mistakes for an hour on some spreadsheet we received and not think anything of it? Expectations. We have been trained that things we buy from … Read more

Chrome’s Big Day

2 years. Start the countdown… Today, Google announced that it will phase out support for third party cookies in Chrome in two years. With over 60% of Earth using Chrome, this is a pretty big deal. As the third party cookie ecosystem begins to disintegrate, businesses will have to be much more savvy about how … Read more

CCPA: Who is affected?

On January 1, 2020, things are about to change. A lot. If your business meets one or more of the following criteria, the California Consumer Privacy Act (CCPA) applies to you; The business has gross annual revenues in excess of $25 million Buys, receives, or sells the personal information of 50,000 or more California residents, … Read more