Don’t Kill Your DMP, But Get To Know It

When George P. Slefo’s article hit AdAge on Valentine’s Day, I wanted to fire off about 1,000 words immediately. Thankfully, I took the weekend to let the article percolate a bit before commenting. George touched on key developments for marketing technology platforms thanks to privacy and tracking changes involving third-party audience targeting & measurement. In … Read more

Lies, Damn Lies, and Data Protection

Perusing the news this morning I was drawn back to the article about Jumpshot on TechCrunch, Avast’s marketing technology subsidiary. They announced it will shut down after pressures mounted after investigations uncovered that Jumpshot was harvesting & selling user behavior data from it’s anti-virus tech without offering consent and control. Two things drew me back … Read more