Bonsai is a Marketing & Management Consultancy Focused on Utilizing Data Science to Drive Outcomes.

Our goal is to drive client growth by reducing the waste and risk of poorly deployed technology. We create value for your business by optimizing your process to maximize results.

What We Do

The Art Of Bonsai

Our managed services draw inspiration from the art of Bonsai – precision design and rigorous cultivation that replicates natural beauty on any scale. Our unique approach shapes future-proof marketing technology ecosystems that operate seamlessly, scale efficiently, measure accurately, delight your customers and grow your business.


Our solution eliminates the problems with typical multi-touch attribution and media-mix modeling techniques. Get immediate insights that drive intuitive decisions using data you already own.


Reduce waste, eliminate data risk, and increase customer acquisition today. We deliver simplified tech, better data, and simpler solutions for your entire digital business operation.

Digital Marketing

Our platform-agnostic, measurement-first approach ensures your performance marketing drives profitable growth no matter your budget or business model.

Quarterly Report

Marketing Technology Data Proliferation

World-class research on how marketing technology proliferation and data collection impacts users, marketers and companies from every industry. Join companies like Celebrus, Teradata, and institutions like Washington University and Northwestern who utilize our original insights.

The third edition is our most comprehensive analysis of marketing technology and third-party data collection.  We’ve analyzed over 7,000 companies, including the S&P 500 and thousands of other firms listed on the NYSE and NASDAQ. Do tech-savvy companies utilize more tech than their peers? Find out that answer & more – download the report today.

Case Study

Bonsai Performance Marketing Optimization

Rubber Tracks Experts came to Bonsai last year requesting an audit of their Google Ads account to improve performance.See how we helped reduce media waste for a 13 year old Google account and drove maximum value for every dollar invested.

Case Study

Bonsai MarTech Design, Measurement & Attribution

Ancestry had multiple challenges when they came to Bonsai: measurement infrastructure, media attribution and strategy to name a few. Ancestry also wanted to make sure they were prepared for data privacy changes, so they turned to Bonsai as an objective 3rd party

Who We Are

Your data Solution Partners

Founded in February, 2020, Bonsai started as a project developed by two co-founders passionate about the power of data, innovation and technology in everyday lives, but frustrated by the waste and complexity generated by the existing technological ecosystem.

Recent Blog Post

Our Industry Insights

Is Your Business Ready for GA4?

For the majority of businesses, digital marketing and customer analytics will change forever July 1, 2023. This is the day that non-premium Google Analytics customers will

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Why We Started Bonsai

I was the investment advisor to one of the world’s biggest retailers. During a summit we’d arranged with their CEO, President, and CTO, there was

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Do You Have The Latest Data?

Download the third edition of our Marketing Technology Data Proliferation Report today.

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