One Simple Step That Would Kill The 3rd Party Cookie

To successfully migrate to the healthier – and yet more profitable –  cookieless world, we don’t need FLOC, Topics, or any other surrogate 3P identity solution. We don’t need endless proprietary clean rooms or server-side silliness. And we definitely don’t need dystopian TV campaigns celebrating covert ad platform identity tracking.  What we need are platforms to support simple, effective tools that allow advertisers to … Read more